RJR Research: Flavored Cigs Look like Somethin' Younger Kids Would Like

Oh boy. Another RJ Reynolds memo has surfaced on flavored cigarettes, and this one ain't pretty either.
The latest is from a 1980's market research study on infusin' tastes like chocolate and lemon into cigarettes. Reynolds tested the idea of flavors out on both male and female smokers and it went over like somethin' that came out the south side of Joe Camel.

This is from page 36 of an 111 page consumer research study on flavored cigarettes. You can read the full thing here.

Accordin' to research done on RJR's existin' smokers, they weren't interested in flavored cigarettes and noted that the concept reminded them of somethin' non-smokers would find impressive. Worst of all Reynold's internal research showed current smokers felt flavored cigarettes would appeal more to younger kids rather than someone who's been smokin' fer awhile. Well that's just crazy talk!

Of course now some know-it-all health type will compare this to what RJR's Tommy Payne said a couple of weeks ago about the long-standin' controversies regardin' the manufacturin', marketin' and use of tobacco products needin' to be resolved.

Then the health nuts will likely point out the memo from the 70's we had last week and connect the dots to this newly discovered market research they did in the 80's.

And then I betcha those do gooders will say "long standin' controversy over, Reynolds internal paperwork from the 70's and the 80's show they know full well Camel Signature Blends are fer kids."

Makes me sick how people can be so unfair. Why do bad things have to happen to good Camels?